Zeno
Legal Tech
Strategy, Branding, webdesign
MDL-zno–BR-WD–3011
Zeno is a legal AI platform that helps teams turn complex information into clear insight. Their product was strong, but the brand and website felt basic. They needed an identity that matched their quality and stood out in legal tech.
Strategy
The goal was to create a unique look that reflected Zeno’s values of justice, clarity and integrity. Inspired by Zeno of Citium and stoicism, we built the brand on modernized Greek meander patterns. This balance of classical roots and modern technology became the foundation.
Result
The logo, colours, typography and copy all connect to this modern Greek feeling. The symbol itself is part of the meander motif, working as both a standalone mark and a repeating pattern. Every asset was designed to create a consistent and refined visual language. After the brand launched. They scaled from 3 to over 30 employees within a year.
Impact
After launching Zeno's brand & website, they raised €2.000.000, and scaled their team to over 30 talents within a year.
